A Look Back at the We Love Watches 2026 Exhibition: The Unmissable Event for Independent Horology

On October 9th and 10th, the French capital vibrated to the rhythm of hands and balance wheels for the fourth edition of the We Love Watches exhibition. Far from the inaccessible showcases and sanitized speeches of traditional events, this gathering has established itself as the largest public horological exhibition in France. For lovers of fine mechanics, seasoned collectors, or the simply curious, it was a true immersion into the laboratory of tomorrow's watchmaking.

This 2026 edition marked a decisive turning point: larger, more immersive, and ever closer to the enthusiasts. A look back at a weekend immersion in Paris: between the discovery of audacious micro-brands and privileged dialogues with creators, an experience that profoundly renews horological sharing and passion.

The convivial atmosphere and effervescence of the We Love Watches exhibition during the 2026 edition at the Maison de la Mutualité.

Credit: Le Figaro, official image, editorial use.

The Maison de la Mutualité: A Prestigious New Setting

To accommodate its spectacular growth, the We Love Watches exhibition made the audacious choice to leave the glass roof of La Samaritaine to take over the legendary Maison de la Mutualité, in the 5th arrondissement of Paris. This historic 1931 building, listed as a Historical Monument, offered a sumptuous Art Deco setting that perfectly highlighted the elegance of the exhibited timepieces.

This change of venue was not merely aesthetic: it met a genuine logistical need to welcome the 5,000 expected participants. The generous volumes of the Mutualité allowed for much more fluid circulation between the stands, offering enhanced comfort to visitors.

The Maison de la Mutualité, a historical monument in the 5th arrondissement of Paris and the new setting for the We Love Watches 2026 exhibition.

85 Horological Houses Under One Roof: The Triumph of Proximity

The beating heart of We Love Watches 2026 undeniably resided in its selection of exhibitors. No fewer than 85 horological houses were gathered, blending historic French brands, avant-garde micro-brands, and international players.

What makes this exhibition unique is the breaking down of traditional barriers. Visitors were able to touch, handle, and try on watches without any intimidation. But beyond the objects, it was the encounters that left a lasting impression. Discussing technical specifications, design choices, or production challenges directly with founders and creators brings an invaluable human dimension to the experience.

Among the exhibitors, French brands shone with their creativity, proving that the tricolor horological revival is more vibrant than ever. Gustave & Cie was naturally in attendance, delighted to be able to interact directly with the community regarding our vision of horology and to present our models alongside other inspiring market players.

A highly appreciated major new feature this year: direct sales were authorized. Love-at-first-sight moments could thus be realized immediately, allowing many visitors to leave with their new watch on their wrist.

Overview of the logos of the 85 horological houses and micro-brands present during the 2026 edition.

Words of Enthusiasts: The Success of Live Public Podcasts

Beyond the watches, We Love Watches 2026 distinguished itself by its desire to animate the horological debate. The Salon Odéon of the Mutualité was transformed into a veritable recording studio for six live public podcast sessions.

With an intimate capacity of 80 people per session, these "unfiltered" exchanges tackled varied and sometimes provocative themes. From deconstructing clichés with the topic "Don't talk about watches, you know nothing about them," to practical advice for navigating the jungle of the vintage market, through to the polarizing debate on the place of the smartwatch ("It's not a watch. It's a computer."). These conferences nourished the critical minds of seasoned collectors while putting neophytes at ease, proving that horology is a living universe, in perpetual questioning.

The studio set up in the Salon Odéon for recording the six live public podcast sessions during the We Love Watches 2026 exhibition.

Conclusion

 The 2026 edition of We Love Watches kept all its promises, confirming that the appeal of independent horology is not a mere fleeting trend, but a lasting, profound movement. By combining a demanding selection of brands, an exceptional architectural setting, and a fierce desire to make fine mechanics accessible to all, the exhibition has established itself as the premier autumnal event in Paris. A vibrant celebration of passing time, driven by those who measure it with passion.

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